Neglecting digital marketing can be a fatal mistake in the business world — don’t let yourself fall victim to it! While it may be tempting to handle your digital marketing campaign yourself, it’s often more beneficial for you to give up the reins to a professional and experienced digital marketing consultant to help grow your business.
6 Types of Digital Marketing Your Brand Needs
No matter what your industry, size, or goals — your marketing team needs to invest in six different types of digital marketing:
- Search engine optimization (SEO)
- Content marketing
- Email marketing
- Social media marketing across multiple social media channels
- Influencer marketing
- Pay-per-click (PPC campaign) marketing or digital advertising
Let’s explore each one in more detail to give you an inside look into the world of digital marketing.
1. Search Engine Optimization (SEO)
Also known as SEO, this type of marketing involves using search engines to your advantage in order to rank at the top of the search results list. To do this, you first need to determine what keywords to focus on based on what your customers search for.
From there, there are a number of different SEO strategies that you can employ. Generally speaking, these strategies involve using your target keywords, similar keywords, and outside links to boost your search engine ranking and get more website traffic as a result. An SEO agency uses local SEO and other best practices to help you build organic traffic and to rank higher in Google Search or Youtube.
2. Content Marketing
Content marketing involves creating relevant and useful content for your target audience as it relates to your brand, products, and industry. The overall goal of content marketing is brand awareness and understanding, but it can also be tied into SEO and SEM (search engine marketing) as well.
You may want to focus on types of content within the content marketing sphere, including blog posts, podcasts, e-books, etc.
3. Email Marketing
The third type of online marketing strategy that your brand needs is email marketing. Yes, in 2021, email marketing is still relevant and actually is extremely lucrative. Email marketing is a great way to maintain contact with your customer base by promoting things like sales, events, new product launches, etc.
While building your email list may be difficult and time-consuming, it goes a long way towards transforming one-time customers to repeat customers.
4. Social Media Marketing
The fourth type of marketing that your brand needs is social media marketing. This type of marketing has been all the rage in the 21st century, and it’s not hard to see why. Brands know that their customers are on social media platforms, so they want to be there too.
Some of the best platforms for brands to utilize for social media marketing are Facebook, Instagram, Twitter, Pinterest, Snapchat, and TikTok.
However, not every platform will be suitable for every brand. Instead, you need to consider what specific platforms your target customers are using, create a business profile on those platforms, and start posting content to establish your online presence.
5. Influencer Marketing
The fifth type of marketing that your brand needs is influencer marketing. This type of marketing is even newer than social media marketing, although the two are closely related. Instead of using your own social media following for marketing purposes, influencer marketing allows you to tap into the following of those with large followers known as influencers.
Influencers have thousands or even millions of followers that trust their opinions and expertise in niche areas. By partnering with them, that trust can then be extended to your brand to increase brand awareness and potentially conversions as well.
6. Pay-Per-Click (PPC) Marketing
The sixth and final type of marketing that your brand needs is pay-per-click or PPC marketing.
This type of marketing ties into social media marketing with a few key differences. First of all, PPC marketing doesn’t necessarily need to be on social media platforms. Instead, it can occur on other websites like Google Ads or Amazon.
Second of all, this type of marketing involves paying to get your content into a target group of people. From there, you pay based on how many of those people clicked on that content.
Finally, PPC advertising often utilizes bidding models where competitors can bid for specific keywords before launching a campaign.
Why Do You Need a Digital Marketing Service?
Clearly, there are a lot of different components involved in digital marketing. If you’re not taking proper advantage of all of them, then you’re essentially leaving money on the table.
The best way to take advantage of all that digital marketing has to offer is to work with a digital marketing service, and here’s why:
1. Work With Experts
First of all, working with a digital marketing service gives you access to seasoned experts in the realm of digital marketing. These professionals have the training and experience needed to get you the best possible results.
2. Reach More Channels
Working with a digital marketing service also allows you to reach more channels. As you can see, there are so many different aspects of digital marketing that would be nearly impossible to manage on your own.
So working with an agency allows you to take a more effective omnichannel approach.
3. Save Money
Believe it or not, but working with a digital marketing agency will actually save you money at the end of the day. It is perhaps one of the best investments that you can make for your business.
Instead of wasting your time handling these aspects on your own or shelling out for in-house experts, working with an agency allows you to maximize your ROI.
4. Get Better Results
Perhaps most importantly, working with a digital marketing agency will get you better results. Trained experts know what it takes to get success the first time around. They will tell you where you can best spend your money to get the best rate of return, depending on your advertising goals.
5. Compete With the Big Guys
Finally, working with a digital marketing service allows you to compete with the big guys. The odds are that your competition is already using an agency for their content. So to get a leg up on the competition and impress your customers, you need to use one too.
What to Look for in a Digital Marketing Service?
Digital marketing services are a dime a dozen out there. So how can you find the right one to meet your needs? Here are some of the different things you should take into account:
- Experience: Your digital marketing service should have experience working in your industry
- Results: Your digital marketing agency should be able to show you real results that they have achieved
- Reviews: Your digital marketing agency should be able to offer glowing client reviews, testimonials, and referrals
Final Thoughts on Digital Marketing Services
If you’re looking for an internet marketing company that meets these three qualifications and then some, look no further than Greg Gillman. Greg Gillman is an experienced digital marketing expert that specializes in internet marketing services for direct-to-consumer brands. He has worked with brands like Adidas, Goop, Lunya, Petco, Ring, and Theragun to generate $4 billion in annual growth for his clients.
Reach out today to see what he can do for your brand.
Sources:
What Are the 7 Types of Digital Marketing | SNHU
What Is Content Marketing? | Forbes
How to Pinpoint the Best Social Media Platform for Your Business | Entrepreneur
