Launching your store on Shopify is an exciting moment — but getting your first sale is a momentous occasion. Unfortunately, getting sales on Shopify can be quite difficult if you’re trying to figure out what you’re doing.
Instead of stumbling around, listen to and work with the experts who can help you get sales on Shopify and grow your online store into a successful business.
What Is Shopify?
Shopify is a platform designed to help ecommerce brands start, grow, and manage their online businesses. Shopify is the largest platform of its kind, hosting over one million stores and accounting for hundreds of billions of dollars in global economic activity. Shopify offers a subscription model for its cloud-based software.
Why Use Shopify?
Shopify is a trusted and reliable platform used by millions of businesses. It offers tons of different application integrations so that you can customize your store and provide your customers with the easiest shopping experience.
Furthermore, Shopify is affordable and accessible for startup businesses with monthly subscription costs as low as $29 a month.
How to Get Sales on Shopify?
Even though success on Shopify is certainly possible, it’s never guaranteed. Instead, you need to develop a strategic approach to building and growing your Shopify store. Here are ten tips to help you do just that:
- Take Advantage of Organic Traffic…
Organic traffic is a great place to start if you’re getting more sales on Shopify. Organic traffic is often more effective than inorganic traffic since it feels more natural. There are several ways to boost your organic traffic, but one of the best ways is through search engine optimization or SEO.
The goal of SEO is to have your brand rank number one in the search results for a specific keyword. Since you’re not paying for this spot, it’s more natural and authentic than paid advertising.
Additionally, SEO can take advantage of purchasing intent since users are actively searching for products like yours to purchase.
2. heaWhile Also Investing in Paid Advertising
At the same time, paid advertising also has its place alongside more organic strategies. For example, you can pay to advertise your brand and products on popular social media platforms like Facebook, Instagram, TikTok, Snapchat, and more.
You can even pay for advertising on search engines and other ecommerce platforms like Google and Amazon! In most cases, you only pay “per click,” so you know that you’re paying for real leads.
- Make Sure That Your Shop Is Easy to Navigate
Great advertising won’t mean much if your Shopify store itself isn’t user-friendly. Instead, make sure that your online store is easy to navigate and includes all the information customers need to purchase.
Organize your products in a way that makes sense and is easy to search. Include detailed product titles, descriptions, and images. Make the checkout process as short and straightforward as possible.
- Offer Free Shipping and Returns
One way to set your store apart from others using the Shopify platform is to offer free shipping and returns for your products. Offering free shipping incentives purchases, whereas offering free returns makes it a risk-free transaction.
Even if you’re not able to offer free shipping for every order due to cost concerns, you should still consider offering free shipping for orders above a certain value. Doing so can further incentivize extra purchases and break down some of the barriers to purchasing.
- Self-Promote Your Shopify Store on Social Media
If you’ve already built a following on social media, then this is a great place for you to promote your Shopify store — and it’s free! However, you should consider taking a more exciting approach to self-promotion by offering plenty of incentives to your followers.
For example, you could host a giveaway or sweepstakes for users that follow your account or share your post. You could advertise free items with a purchase or offer a discount for new customers on your website itself.
- Build Email and SMS Marketing Lists
Even with an established following on social media, it’s still important to build up your email and SMS marketing lists. Contrary to popular belief, email marketing is still relevant in 2022. Your email marketing list serves as a great place to advertise new products and new sales.
And if you want to bring your marketing into the 21st century, you also need to utilize SMS marketing. SMS marketing is a more modern and personalized approach to the more traditional email marketing.
Younger consumers especially prefer SMS over email, as it offers a quick, easy, and intimate way to communicate time-sensitive information with your customer base.
- Develop Branded Content
It’s also a good idea to develop branded content and place it on your Shopify website. For example, you could build a branded blog with posts and information relevant to your unique products, a specific brand, and general industry.
You could also build a YouTube channel with more detailed and interactive information, including tutorials, behind-the-scenes tours, and question-and answer-sessions.
- Optimize Your Landing Pages
One of the last pieces of your Shopify puzzle is found in your landing pages. Even if you build great funnels using organic and inorganic marketing, poorly designed landing pages can quickly deter would-be customers.
To optimize your landing pages for conversions, make sure to include an engaging headline, a strong call to action (CTA), product images, product benefits, and social proof to back everything up.
- Test Your Content
But how do you know that you’ve created a landing page that will convert or a social media advertisement that will drive clicks? The key here is testing. It may be worthwhile to conduct A/B testing on all your content before launching it. That way, you know that you’re spending time and money on things that are proven to be effective.
When conducting A/B testing, be sure only to change one variable at a time so you can easily determine the reason for any differences in content performance.
For example, change only the CTA in one version and change the product image in another. That way, you can take all the best-performing elements and combine them for the most effective content.
- Work With Marketing Experts
Finally, you should work with marketing agencies and experts who have the knowledge and experience necessary to grow your Shopify store.
Specifically, look for omnichannel marketing experts who can help you combine everything from content marketing to email marketing for a customized and straightforward customer experience.
Greg Gillman is an omnichannel marketing expert that works with direct-to-consumer brands like Adidas, Goop, Lunya, Petco, and Ring to help generate nearly $4 billion in revenue.
Even though Greg Gillman has worked with big brands, he knows what it’s like to be a small brand just starting and the challenges they face.
The Rundown on Shopify
Getting sales on Shopify might not be easy, but it can be with the right strategy and support. Now that you have a better idea of what it takes to succeed on this platform, you can start incorporating these tips into your online store.
If you’re looking to boost your sales, reach out to Greg Gillman for personalized advice on how to take your online store to the next level.
Sources:
How to Get Sales on Shopify in 9 Easy Steps | Business 2 Community
5 Essential Shopify SEO Tips to Get More Organic Traffic | Entrepreneur
Stop Making It Hard For People to Buy: Six Barriers That Prevent Revenue Growth | Forbes
