If you’ve never even considered your Google rank before, this could be a key component missing from your overall marketing strategy. This is because Google helps drive organic traffic as a result of billions of searches each day performed by over one billion people throughout the world. One thing you can use to help you understand your Google rank and work to improve it is a Google rank checker tool.
How Does the Google Ranking System Work?
Figuring out the Google ranking system can seem like you’re trying to crack the Da Vinci Code! There are so many different factors involved that can be hard to keep track of. The good news is that we are here to break it all down for you so that you can understand how this system works and use it to your advantage.
The first thing you need to know about Google ranking is that it utilizes artificial intelligence in the form of a tailored algorithm. This algorithm is able to analyze a ton of information throughout the world wide web and somehow spit out a ranking. But what factors does it look at and how does it affect your rank? Here’s what you need to know:
- Google crawlers check the quality and accessibility of your brand’s website. These crawlers are looking for user-friendly web pages that people will want to visit.
- Google crawlers check the compatibility of your web page with a variety of different web browsers, device types, and device sizes. As a result, you’re going to want to prioritize developing a mobile-friendly version of your traditional desktop website.
- Google crawlers check the speed of the website to ensure that it loads quickly. This does back to user-friendliness as people are unlikely to want to visit a frustratingly slow website.
- Google crawlers check the security and trustworthiness of your website through things like certificates and customer testimonials, respectively.
- Google crawlers check the quality of the links both within your website and sources that link to you.
While this might seem like a lot of unnecessary factors, they actually go a long way towards making Google the world’s most popular search engine as people trust and depend on it.
How to Check Your SEO Ranking on Google?
Now that you know a little bit more about how Google rankings work, you’re probably wondering what yours is! This is especially true if all of this is new information and you haven’t been consciously building your website to meet the algorithm’s standards. You can easily check your Google SEO ranking through a rank checker tool. There are many different options out there to choose from, but here are some good places to start:
- SEMrush — Allows you see which keywords you’re currently ranking for as well as see keyword competition. This tool comes with a 14-day free trial but will require a paid subscription after that time.
- AccuRanker — Allows you to check keyword ranking by country. Also allows you to track keyword rankings for other search engines, like Bing. Like SEMrush, this tool comes with a free trial but will require a paid monthly subscription afterwards.
- SERPWatcher — Allows you to track keyword positions based on geographic location and device type. Also has a paid version that provides you with additional features.
- Ahrefs — Allows you to automatically see which keywords your website is ranking for and also has the option to specify ranking based on country.
Depending on your needs and budget, you can find the right Google rank checker tool with the features you need to learn about your rankings and how you can improve them.
Best Practices to Rank Higher on Google
Knowing your Google rank is simply one piece of the puzzle — you also need to know how to improve it! No one automatically ranks in the number one spot overnight. Instead, it takes a measured and deliberate approach that can take time, patience, and resources. However, ranking highly on Google can greatly benefit your business — making it well worth the investments.
Here are some best practices to help you rank higher on Google:
- Focus on your keywords: Those rank checker tools are great because not only do they check your rank for keywords that they search for, but they also show you the different keywords that you’re already ranking for. With this information, you can focus on the keywords where you’re already naturally ranking highly in. When it comes to keywords, quality is more important than quantity. You should focus on one or two already well-performing keywords and work to improve your ranking in these areas. This is because simply going from number five to number four will be way more beneficial than working to go from number 20 to number ten.
- Determine your weaknesses: Once you have identified the keywords you’re trying to improve and your rank goal (which should always be number one), you then need to figure out what’s preventing you from appearing in that top spot. For instance, is your competition outranking you as a result of their page authority, website authority, or number of referring domains? Depending on the answer to this question, you can begin to develop your strategy.
- Track your rankings: In order to see if your strategy is working, you need to consistently track your rankings. After all, you’ll want to make sure that your efforts are worthwhile. Many of the rank checker tools above allow you to actively track and stay up to date on your ranked keywords with a monthly subscription.
- Tackle new keywords: As you now know, less is more when it comes to keyword rankings, but that doesn’t mean that you have to stick with just one or two! Once you’re dominating in your top two keywords, you can move on and easily repeat this process for new ones. Just make sure that the actual search volume for these new keywords is high enough to make your efforts worthwhile.
Working With an Expert to Rank Higher on Google
Clearly, a lot of work goes into improving your rank on Google. While Google rank checker tools are a great way to check your rank, boosting that rank is all up to you. That’s where Google experts come into play. With the help of a Google expert, boosting that rank isn’t all up to you! Instead, you can focus your efforts elsewhere with the peace of mind that your expert is going to achieve the best possible results on this extremely valuable platform.
There are tons of so-called experts out there, so what should you look for to ensure that you’re getting a qualified and worthwhile partner for your business? The number one thing you should look for is proven results. For example, Greg Gillman has helped his clients generate over $4 billion in revenue through his omnichannel growth expertise. He has helped brands like Adidas, Lunya, Petco, Ring, Theragun, and more — and he can help you too!
Wrap Up
Even though Google rank checker tools are great to have, a bona-fide Google expert is even better. Allow an expert to do all the heavy lifting for you to boost your business to the top of the Google search results list.
Sources:
How Search algorithms work | Google
