Running Facebook Ads for yourself is one thing, but running Facebook Ads for clients is another thing entirely. However, running Facebook Ads for other companies could potentially be a lucrative and valuable business opportunity.
So here’s a step-by-step guide to help you find success:
Step 1: Familiarize Yourself With Facebook Ads
Before you start running Facebook Ads for clients, you need to familiarize yourself with the platform. The good news is that Facebook has made it easy for you to learn about the Facebook Ads platform with free training that features modules on everything from fundamentals to ads, pages, billing, optimization, and settings.
Step 2: Set Up a Business Manager Account
Next, you should set up a business manager account of your own to learn how the platform actually works in practice. This is a great place to practice everything you learned in your training before you begin working with clients. Once you’re better versed in the ins and outs of this platform in terms of your own ads, you can start working on ads for clients.
When you have identified a client, they will need their own Business Manager account that’s separate from yours. For starters, creating separate accounts means that the client is the one truly in control of their ads. It also means that you won’t have to pay for their ads upfront with your own money.
Step 3: Research Your Client
- Identify their keywords
- Find out who to target
- Create an advertising strategy
- Set your advertising goals
- Discuss the advertising budget
Now that your client is ready to go with their own Business Manager account, you need to learn more about them so that you can run successful ad campaigns for them. Here are some specific areas to focus on when initially meeting with your clients:
A. Identify Their Keywords
As you now know from your Facebook Ads training, keywords are everything. And while you may know your own keywords, you now need to establish your client’s keywords. If your client is brand new to advertising, they may not know what their keywords are yet. If they’re more established, they may know what their keywords are.
In any case, it’s your job to figure out what the best keywords are for your client on this platform and how to compete with other companies vying for these same keywords.
B. Find Out Who To Target
Facebook Ads is known for its advanced targeting mechanisms that have a huge impact on the effectiveness of a campaign. So before you actually launch a campaign, you need to learn more about your client’s target demographic and how you can reach them on Facebook. Again, some clients will need more guidance than others in terms of targeting.
Discuss with them the different Facebook targeting categories based on geographical location, demographic information, and interests. For example, you can target college-educated women between the ages of 25 and 40 who enjoy health and fitness.
Alternatively, you can target blue-collar men between the ages of 45 and 60 who enjoy camping and hiking.
C. Create an Advertising Strategy
You also need to help your client come up with the right strategy. If your client is just starting out, they likely need to build brand awareness with their Facebook ad campaigns.
If your client is more established but still trying to build their brand, you may want to focus on building brand consideration.
Finally, if your client is well-established and trying to promote a specific product or service, you need to focus on driving conversions.
D. Set Your Advertising Goals
To ensure that everyone is on the same page and set standards for success, you need to discuss goals with your client. For example, are they looking to gain 10,000 new followers on their Facebook business page?
Are they looking to gain $10,000 in revenue from Facebook ads? Are they looking to get 10,000 views with every post? It’s important to set these goals ahead of time to have something to work toward.
E. Discuss the Advertising Budget
Finally, you need to discuss the budget with your client. Facebook itself requires a minimum of $1 a day for advertising and $5 per campaign. It’s important to note that it’s not necessarily what you spend but how you spend it when it comes to Facebook Ads. At the same time, you may need to temper your client’s expectations if they’re looking for $10,000 in revenue from only $5 of ad spend.
Step 4: Test Ads Before Launch
Now that you’ve laid the groundwork with your client and you’re ready to start launching campaigns, you still need to test your content before you actually launch it as part of a large-scale campaign.
A/B testing is ideal because it allows you to control for a single element and then combine the best performing elements into an effective campaign.
Step 5: Optimize Ad Campaigns
Even with A/B testing, you still need to optimize your ad campaigns as they’re running for the best results.
Facebook makes this easy with automated tools and pixels that you can incorporate into your client’s campaign.
Step 6: Ask for Social Proof
Once you’ve helped your client achieve their Facebook advertising goals, you should ask them for a positive review that you can use as social proof. Social proof goes a long way toward building your business.
Step 7: Promote Your Work and Earn More Clients
Using the social proof you get from your clients, you can promote your work on Facebook and other platforms to earn more clients. It’s always a good idea to establish yourself within a specific niche area. Running ads for products like clothing will be quite different from running ads for services like accounting.
Greg Gillman knows all about running Facebook ads and other types of ads for his clients. He’s helped his clients generate more than $4 billion in annual revenue. Reach out to him today to see how he can help you achieve the same incredible results.