Snapchat for Business: An In-Depth Guide 2022

March 2, 2022

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Snapchat has over 300 million daily active users across the world. And while that number may not seem like a lot compared to platforms like Facebook or Instagram, Snapchat could still be extremely beneficial to your business.

Here’s an in-depth guide with everything you need to know about Snapchat for business in 2022:

What Is Snapchat?

Snapchat is a social media app that’s popular with the younger demographic, specifically those between the ages of 15 and 25. On Snapchat, users can send photos and short videos to their friends that disappear after a set time limit.

As a result, Snapchat is considered more of an “informal” platform that people tend to utilize on a daily basis to communicate with friends in a fun and engaging way.

Why Use Snapchat for Business?

There are countless social media platforms out there, so why should your business use Snapchat specifically?

For starters, Snapchat is great for reaching a younger demographic. Snapchat is also more engaging than other platforms as it incorporates both full-screen video and audio.

Finally, Snapchat can provide you with better results than other social media platforms. Users are five times more likely to click on your Snapchat ad and two times more likely to purchase after viewing your Snapchat content.

Types of Snapchat Ads Businesses Can Use

Snap ads
Collection ads
Story ads
Snapchat lenses
Snapchat filters

Snapchat is a diverse platform that offers several different advertising formats for businesses to utilize.

Here’s what you need to know about each ad type so that you can successfully incorporate each one into your business’ Snapchat advertising strategy:

1. Snap Ads

This is the ad that likely first comes to mind when you think about Snapchat advertising. Snap Ads are photo or video ads that appear amongst the different types of content on the platform.

For example, a photo Snap Ad might appear for a few seconds when tapping through different Snapchat Stories.

2. Collection Ads

Collection Ads are quite similar to Snap Ads, but these ads feature specific products or services. Within the ad, the viewer can click on specific items to learn more or purchase. This type of ad is ideal for ecommerce companies trying to boost conversions by promoting specific products or sales.

3. Story Ads

Story Ads are found in the “Discover” section of the platform and appear just like a regular Snap Story from a friend. This means that there are several different slides with photos and videos to tap through.

This type of ad is a great way to spread the word about your company by creating engaging and entertaining content that sets you apart from competitors.

4. Snapchat Lenses

Snapchat Lenses might just be Snapchat’s most well-known feature. Lenses incorporate 3D effects and can transform a viewer’s appearance — often with hilarious results. This type of ad helps viewers interact with your brand and establish a connection with them.

5. Snapchat Filters

Snapchat Filters are placed over an existing photo or video, in contrast to Snapchat Lenses that appear in real-time. Users can swipe through the different available filters before sending a Snap. This type of ad is great for businesses looking to promote a specific event.

Snapchat for Business Best Practices

Promote your Snapchat on other platforms
Take advantage of Snapchat targeting mechanisms
Create engaging content
Track and monitor your campaigns
Work with Snapchat advertising experts

Here are five Snapchat best practices to help you run successful Snapchat advertising campaigns every time:

1. Promote Your Snapchat on Other Platforms

Spread the word about your Snapchat account by promoting this new account on other platforms. For example, if you already have an established following on Instagram but are just getting started on Snapchat, you could post a link to your Snapchat account in an Instagram Story.

For the best results, try offering incentives for following your new account by hosting a giveaway or providing a coupon.

2. Take Advantage of Snapchat Targeting Mechanisms

To take full advantage of everything that Snapchat offers your business, you need to utilize Snapchat targeting mechanisms for your advertising campaigns. Snapchat allows you to target users based on location, age, gender, language, device type, and more.

Snapchat also offers Snap Audience Match, Lookalike Audiences, Mobile App Custom Audiences, Pixel Custom Audiences, and Ad Engagement Audiences.

3. Create Engaging Content

Snapchat is known for being a highly engaging platform, so of course, you should try to create engaging content to fit in with the fun and exciting nature of the app. For example, you can collaborate with other platforms’ brands and creators. You can respond to Snaps and messages. You can also incorporate stickers, drawings, text, music, etc., into your Snaps.

4. Track and Monitor Your Campaigns

Snapchat advertising can be extremely effective if launched and managed properly. The good news is that Snapchat makes it easy for you to track and monitor the success of your advertising campaigns. For example, Snapchat provides you access to information about impressions, swipes, and installs.

Snapchat also provides you with tools that you can use to optimize your Snapchat campaigns and achieve better results with less work required. You can essentially earn passive income with Snapchat advertising with the right approach.

5. Work With Snapchat Advertising Experts

If you’re really looking for the best results for your business on Snapchat, then you should definitely consider working with Snapchat advertising experts like Greg Gillman. Greg Gillman specializes in omnichannel growth strategies for direct-to-consumer brands. As a result, he is extremely well-versed in Snapchat.

However, his expertise extends beyond Snapchat to other social media platforms, including Facebook, Instagram, YouTube, and more.

He also works with email marketing, text marketing, and search engine optimization (SEO). He has helped his clients generate $4 billion in annual revenue thanks to his knowledge and experience with these advertising methods.