It’s easy to sit down and write a text-based post quickly. It’s not difficult to create appealing image content. However, video content is a whole different ball game — albeit one that’s necessary for the growth of your brand.
Understandably, delving into the medium of video is overwhelming for small business owners, but you can increase your credibility with the right video platform and video marketing strategy.
6 Reasons Why You Need Video Content for Your Brand
Here are six reasons why you need video content for your brand.
1. Video Content Is More Engaging
They say a picture is worth 1,000 words — so imagine how much high-quality videos are worth. Videos do and say a lot more than a picture. As a result, people are more likely to engage with this type of content when compared with text or image posts.
In fact, surveys have shown that audiences are about ten times more likely to engage, share, and comment on video content compared to other types of content.
2. Video Content Is Incredibly Profitable
Although video content may require more money to produce, it will earn a great return on investment. You don’t necessarily have to spend extra money on professional-quality video content for it to be successful. Instead, you can shoot on your iPhone and use free editing software to come up with your final product.
No matter the quality, studies have shown that adding a product video to your landing page can increase conversions by up to 80%. Additionally, video conversion rates outperform other types of marketing content, according to 71% of professional marketers.
3. Video Content Is Informative Content
If you have a complicated video or are in a complex industry, using video content would be extremely beneficial since it’s more informative. You can include visual demos and explanations of products that would be difficult to translate into text or images alone. This allows you to take advantage of website visitors’ visual learning tendencies and drive increased internet traffic.
4. Video Content Can Improve SEO
Google’s search engine algorithm is now programmed to take video content into account. As a result, video content can help improve your search engine optimization efforts and get you to the top of the search results page in no time.
To optimize your video content for SEO, be sure to add in relevant titles, descriptions, meta descriptions, transcriptions, and thumbnails.
5. Video Content Marketing Works Well on Mobile Devices
Mobile reigns supreme these days, and video was practically made for our mobile phones.
People are constantly watching video clips on their phones, whether it’s on Facebook, Instagram, YouTube, or even TikTok these days. Just make sure that your videos follow the proper format for mobile optimization.
6. Video Content Is Extremely Shareable
Finally, you should be using video content because it’s extremely shareable. According to data from Wordstream, video content receives 1,200% more shares than text and image content combined. In the days when almost anything can go viral, you want to give yourself the best chance of maximum exposure.
5 Different Types of Video Content You Can Use to Build Brand Awareness
While you may view video content as a monolithic concept without much variety, there are several different types of branded video marketing strategies that you can use to promote your brand. Some of the most popular include demo videos, brand videos, customer testimonial videos, educational videos, and live videos.
1. Demo Videos
Product review and case study videos are a great way to introduce people to your product and show how it works. Demo videos should be relatively short and straightforward. They should also be sincere and informative while avoiding overly cheesy demonstrations. Instead, be professional and get to the point to show off how amazing your product is.
2. Brand Videos
While customers may be buying a product, they’re also interested in the brand itself. This is where a brand video can come into play to promote brand awareness. Video reviews and video blogs show the audience more about what the brand has to offer. You may want to discuss your beginnings, mission, vision, goals, philosophies, etc.
3. Customer Testimonial Videos
Written customer testimonials are great, but video testimonials are even better. This is a more effective and engaging way to show off how great your product is. After all, anyone can sit down and write a single-sentence review about a product. But people only take the time to record a video testimonial if they love the product and the brand.
4. Educational Video Tutorials
You can use educational videos to go beyond a basic demo video to teach your target audience about the background of your products or industry. You can interview experts in your field and feature them in your content. You can then distribute these videos to your sales and service teams so that they can better work with customers.
5. Live Videos
Although video content has been around for years, one type that’s relatively new to the scene is live videos. Live videos offer higher engagement rates and are a great way to interact with your customers on the spot. For instance, you could do a live question and answer session about your product based on questions asked in the comments. You could live stream a special event to provide everyone with this “exclusive” access. Overall, live videos are authentic and informal yet effective.
Video Content Best Practices for Incredible Results
While video content can be extremely effective, success is never a given. Instead, you should follow these best practices to achieve incredible results.
- Customize your video content to the platform you’re posting it to. For example, a video on Facebook should look different from a video on TikTok.
- Incorporate closed captions so that people can get the gist of your video without having the sound on. Furthermore, this is beneficial in terms of accessibility for those hard of hearing or non-native speakers.
- Your video content needs to offer value to viewers right off the bat to hook them in and stop them from scrolling dead in their tracks.
- Your video content needs to tell a story and appeal to viewers’ emotions to elicit a meaningful response.
- Include a clear call to action within your video content. Do you want viewers to subscribe to your channel? Do you want viewers to share the video with friends? Do you want viewers to visit your website for more information?
- Keep your video content short and simple for the best results. Depending on the type of video, it should be between 30 seconds to around a minute in length.
While there’s no formula to ensure that a video will go viral, this should always be your goal. You can do this by using tactics like shocking the audience, going left of center, or referencing pop culture.
The Final Rundown on Video Content
Getting into the world of video content can be intimidating for beginners. If you’re not sure you can handle this venture on your own, you should consider reaching out to Greg Gillman. Greg Gillman is a certified marketing expert that can help you create and place the best video content to grow your brand.
Sources:
5 Reasons Why You Need Video in Your Marketing Strategy (With the Stats to Prove It) | Entrepreneur
Study: Relevant Video Content Drives More Engagement and Revenue | Forbes
4 Best Call-To-Action Video Examples (& How to Optimize One) | LinkedIn
